Question 1

What is social media marketing?

Accepted Answer

Social media marketing involves the use of social media platforms to connect with audiences and build brands, increase sales and drive website traffic. This includes publishing excellent content on social profiles, listening to and engaging with followers, analysing results and running social media advertisements. The major social media platforms consist of Facebook, Instagram, Twitter, LinkedIn and Pinterest. Social media allows advertisers to employ a range of strategies to promote content and have people engage with it. Many social networks provide detailed geographical and demographic information which enables marketers to tailor their messages to users’ needs. Social media marketing campaigns have the ability to appeal to a broad audience at once. A major strategy used in social media marketing is to develop messages and content that individual users will share themselves thereby further increasing the message’s reach.

Question 2

How effective is social media marketing?

Accepted Answer

Social media marketing can increase a business’s exposure, grow the brand and drive sales. Social media posts drive targeted traffic and having access to all those customers helps boost the brand. Social media posts provide an opportunity for the public to find the new web content and click through the brand’s website. These posts will help to bring in the type of visitors you want to attract. Social media can increase the brand’s reach via quoted experts. With the increase of social media influencers, many accessible individuals have a huge following that brands can benefit from. Further, social media is the best tool to connect with and learn from consumers and industry leaders. It also helps brands understand their audience by reading tweets and status updates. Subsequently, an active social media presence builds relationships with audiences. Consumers view Twitter, Facebook and Instagram as social networks, not marketing tools. This gives businesses a chance for authentic engagement.

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